Why Wile E. Coyote?

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Choices may sometimes seem random. Mine, for using Wile E. as a mascot for my marketing related articles, is not.

I find the hilarious race for catching Road Runner as being much like the contemporary chase of brands after consumers: it never ends, even victories are temporary, and is at so much fun and frustration at once.

And you know what? I hope While E. never catches Road Runner, so we’ll keep looking for the beep beep… :)

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